3 Tech Brands that Aced their Snapchat Ad Campaigns

Technology is something that is embedded in every system today. Whether it is the device in your hand or the vehicle you are travelling in, all of them are integrated with high-end technology devices and gadgets. But what makes them so popular? Yes, marketing! Marketing is the aspect that makes people aware of the latest technology.

And when we talk marketing strategy, social media advertising is a very popular inclusion with social ad spend in 2020 forecasted to be US$43 billion, a figure that is expected to rise with the growing number of social media users.

So, if you're planning your strategy, here are some exemplary Snapchat case studies with detailed statistics for you to check out!

Tech Brands that Aced their Snapchat Ad Campaigns

1) Virtuo

Run Time:

May 2019

Target Region and Audience:

Worldwide

Performance:

The Snap Ads App Install campaign was excellently executed by Virtuo. The rental car services brand comfortably achieved its goal and fostered a ROAS of 3.8X.

Goal:

The key objective for which Virtuo came to Snapchat was to boost their customer base while decreasing their investments. Moreover, they also chose Snapchat to attain high ROI.

Approach and Buyer’s Journey:

If we take a detailed look at the campaign key points of Virtuo, they used various ingenious Snapchat tools to reach their goal:

1. They created highly engaging Snap Ads to showcase their car rental services app. This was to raise awareness among the users regarding their service and how to use it via the app.

2. To make sure that the ad reaches the most interested and potential users, Virtuo used Snap Audience Match.

3. To make their campaign less costly, the brand leveraged Goal-Based Bidding. This also ensured that the ad reached those who were most likely to sign up.

This three-step strategy helped Virtuo get amazing results in the end. Virtuo also added a direct CTA for users to install the app in the advertisement itself.

Results:

The systematically formulated plan backed by some state of the art tools yielded the following results for Virtuo:

• A 3.8X boost in Return of ad spend.

• 38% lower cost per install.

• 1.8X higher conversion rate as compared to other social media channels.

Products Used:

Snap Ads, Goal-Based Bidding, Snap Audience Match

2) Hily

Run Time:

2019

Target Region and Audience:

Worldwide

Performance:

The precisely yet uniquely planned ad campaign by Hily turned out to be a potential magnet for the brand. It witnessed a 20% boost in the registrations within the campaign period.

Goal:

With the use of Snapchat’s login kit, the dating app aimed at boosting the number of user registrations for the application.

Approach and Buyer’s Journey:

The Hily dating app is way different than the other dating apps on the web. Just like its unique identity, it also leveraged different methods to design its Snapchat ads.

The master card that the dating app played in its ad campaign was integrating the login with Snapchat feature. This was solely for the convenience of the users. The feature reduced the Hily app sign up process for the users by two steps.

Earlier, users had to enter five credentials about them like first name, email, password, birth date, and profile photo. This used to take a lot of time. Once the Snapchat sign up feature was included, the process became way easier as users were freed from entering their email ID and password.

This three-step login process and “Login with Snapchat” feature helped Hily to acquire more users by smoothening the login procedure.

Results:

The ”Login with Snapchat” button turned out to be a gamechanger for the dating app. Hily saw:

• 20X boost in the overall registrations number

• Out of the total acquisitions, 50% were from the Snapchat.

• 1.8X decline in cost per active Snapchat user.

Products Used:

Snap Ads, Snapchat login kit

3) BUX

Run Time:

October 2019

Target Region and Audience:

Worldwide

Performance:

The motive of using Snap Ads to invite users for trading on their app was fulfilled fruitfully at the end of the ad campaign. The finance firm witnessed a 26%+ install rate and an 86% lower CPM.

Goal:

The Fintech company’s major objective for collaborating with Snapchat was to leverage its power and extend its user base.

Approach and Buyer’s Journey:

The approach followed by the brand was pretty simple. BUX created multiple videos to be played in the Snapchat stories. These videos meant for Story Ads narrated the benefits of using the BUX app for trading.

The video featured a user using the app and telling about its features and benefits in an interactive way. The brand also integrated an “Install Now” button in the ad itself so that users could swipe up and check out the app by themselves.

These highly interactive Story Ads paid best returns to the brand at the end of the campaign.

Results:

The use of the Snapchat platform proved to be a milestone of success for BUX. The Fintech firm saw incredible results like:

• 48% less cost per acquisition

• 86% lower cost per mille (1000)

• 26%+ install rate

Products Used:

Story Ads

Are you ready to run your own ad campaign?

As Snapchat has over 46 million monthly active users, it is one of the best platforms to use for your marketing. Other than that, it offers you a lot of amazing tools for making your ad more attractive and engaging. So, when designing your ad campaign, make sure that you use all of these tools well to reach out to a dedicated audience in the dedicated region.

As far as the approach is concerned, you can take inspiration from the above-described examples. However, be sure to test them first as they may not work the same way as they did for these tech brands. Lastly, research about all the necessary factors before building your ad campaign such as market, competition and others.

Good luck with your new ad campaign!!