5 Amazing Halloween 2024 Ad Campaigns That Will Leave You Spookily Captivated

Halloween is here, and brands are all set to unleash their creativity and dish out their ad campaigns with a dash of spookiness. But if you are still hunting for ideas this season, this blog on the best Halloween 2024 ad campaigns will serve as the perfect creativity boost to give your Halloween marketing cauldron one last stir.

So, let's get started.

1. Tourism Ireland: Home of Halloween

They say any publicity is good publicity, and I couldn’t agree more- even if it means presenting a place as the origin point of Halloween.

Tourism Ireland released a 60-second spot this Halloween, which delves into the rich history of Halloween and presents Ireland as the place where this tradition began. The commercial relies on storytelling and captivating visuals to capitalize upon the viewers’ sense of history and cultural intrigue.

Like I said, any publicity is good publicity.

2. McDonald’s – Boo-ritos and Freaky Fries

As a brand, you know your product is truly amazing when people crave it even in the afterlife. That’s what McDonald’s showed with their witty Halloween 2024 ad.

The humorous ad features playful ghosts and ghouls that are more interested in McDonald’s “Boo-ritos” (seasonal burritos) and “Freaky Fries” than scaring anyone. The tagline, “So good, even ghosts can’t resist.”, perfectly sums it up too!

Incidentally, Coca-Cola’s Halloween ad titled “The Thirst for Life” is somewhat similar to that of the McDonald’s except that it presents the craving for Coca-Cola as something that differentiates the living from the dead.

The ad features a bunch of people sipping from their Coca-Cola cans while being surrounded by ghosts on all sides. The message couldn’t be more loud and clear.

3. Snyder’s of Hanover: A Sweet and Salty Halloween

Pretzel brand Snyder’s of Hanover launched its Halloween 2024 advert in style by introducing a new, spooky character to their Halloween arsenal- Pretzelface!

The commercial is visually stunning, set against a dark and eerie aesthetic that perfectly captures the Halloween spirit. The deep, ominous voiceover further adds to the spooky atmosphere. Moreover, the ad positions pretzels as a fun and festive snack, thereby, challenging the traditional candy-centric view of Halloween.

Boy, I’m not sure if I’m ever going to enjoy having pretzels anymore!

4. Nike: Run From the Shadows

After riding on the success wave of some of the most iconic ad campaigns this year like “Winning Isn’t for Everyone” and “Am I a Bad Person?”, Nike is back this Halloween with an ad that is a lesson in product placement.

Nike's Halloween 2024 leverages its iconic "Just Do It" spirit with a spooky twist. The ad features runners braving eerie, dimly lit environments— foggy forests and haunted streets—as they're chased by shadowy figures, symbolizing their own fears.

After all, is there anything more frightening than our deepest fears and insecurities?

5. Clash Royale: Lose If You Dare

And here’s my favorite Halloween 2024 advert. This film-themed Clash Royale commercial is the perfect example of storytelling in marketing and draws inspiration from some of the most classic horror movies to create a thrilling and eerie environment.

The 140-second spot shows Clash Royale daring players to lose. Similar to the movie Jumanjee where the game itself becomes the biggest source of fear for the players, this commercial builds a plot where losing a game of Clash Royale could have fatal, real-world consequences.

Now as exaggerated as might seem to some of you, it surely piques your curiosity about the game. Well, go on and try it, but don’t you dare lose😈

Wrapping Up

And that's a wrap of some of the best Halloween 2024 ad campaigns. Halloween ad campaigns are much more than a show of pumpkins and witches flying on broomsticks- they ought to leave a lasting impression like the ones covered in this blog do. In case, you are planning your Halloween ad campaign, these ads could be good sources of inspiration.

We shall be back tomorrow with some of the funniest Halloween 2024 adverts. Till then, stay tuned!