As the world welcomes 2025 with open arms and festivities, it is also a time for reflection and cherishing the memories of the previous year while setting sights on fresh beginnings. Quite a few brands seized this opportunity to connect with their audiences emotionally. Their formula- commercials that help viewers encapsulate the spirit of transition by assisting them to dive into nostalgia from the last year while bracing them to look forward.
So, here are 5 best New Year 2025 commercials that celebrate the old and usher in the new by not only helping us reflect on the journey behind but also motivating us to embrace the possibilities ahead. Let’s dive in!
1. Petronas: With Open Hearts
The new year is a time of new beginnings. It’s a time for developing new relationships while cherishing the old ones as shown in this advert by the Malaysian energy company Petronas.
The ad opens with a festive cheer as people are seen congratulating and taking pictures with a woman and her would-be husband. That’s when the woman’s daughter from her previous marriage grabs the mic to make a speech. What begins to seem like an indirect admonishment to the woman for her choice to marry at first soon turns into a heartfelt congratulatory message for the mother from her daughter, who realizes how lonely her mom felt all those years while raising her as a single mother.
The story of the girl finally opening up to her new family is the very essence of every new year and underscores the importance of embracing the future while cherishing the past.
2. Netflix: Previously on Netflix
Haven’t we always maintained in our blogs that humor is often the magic behind many successful commercials? Well, it looks like Netflix has been keeping a close eye on our content as it launched a roundup of some of its best content from 2024, albeit in a fun way.
The content streaming platform launched a humor-laced advert that briefly touched down upon some of its most successful web series like One Day and Baby Reindeer to reality shows like The Roast of Tom Brady and Jake Paul vs Mike Tyson.
Yeah, I know you would say that the last one is a live-streamed sporting event, but Jake Paul defeating Mike Tyson- that’s a scripted ‘reality’ show to me!
3. Binance: The Year We Roared
Reflecting upon your achievements from the previous year and demonstrating them in your ad campaign is a good way of earning customers the next year.
Crypto exchange Binance fully understood this and launched a 90-second spot that highlighted some of its biggest feats in 2024. From becoming the most followed exchange on YouTube with 1 million followers and earning 20 crypto licenses to Binance Academy being chosen by over 42 million learners and a trade of a whopping $27 trillion across Spots and Futures- Binance did it all!
With Bitcoin having already breached the $100,000 mark a couple of weeks ago, Binance will be hoping to notch even better numbers this year!
4. V-GuardOnline: Shuddhata Ki Shuruaat
We are all full of stereotypes. But what good will carrying those stereotypes into the new serve to any of us? Instead, consider getting rid of them to enjoy a purified and fresh mind in a fresh year as shown in this advert.
The ad shows a young gay couple being constantly harassed by an old man who disapproves of such relationships. However, one day when the man doesn’t show up, the concerned gay couple goes to his house to find him with a plastered foot. The boys ask him to let them know in case he needs anything, melting the old man’s heart and washing away all his negative notions about them.
The old fella even wishes them a happy new year, leaving everyone with a smile.
5. Google: Year in Search 2024
Google has launched its annual Year in Search video, wherein it compiles all the major happenings from the world towards the end of the world.
Honestly, it seems more like a ‘US in Search’ video as it mostly consists of events from there and leaving out many other countries. However, considering how well the video has been compiled, it had to be here in this list. The video throws the spotlight on some of the major events from the year like the US elections and Hurricane Helene to sports personalities like Sha'Carri Richardson and Lamine Yamal.
The video winds up with some of the most heartbreaking farewells—some from their fields, like Rafael Nadal, and others from the earthly realm, like the beloved Harry Potter actress Dame Maggie Smith.
Wrapping Up
The New Year is more than just a date on the calendar; it’s an opportunity to reflect, grow, and set our sights on what’s to come. Whether through nostalgia, humor, or inspiration, these brands have beautifully captured the essence of transition. As we step into 2025, let’s take a moment to look back with gratitude and leap forward with purpose.
Also, ClickInsights wishes you and your loved ones a very happy and prosperous new year!
We’ll be back with more wonderful commercials for you. Till then, stay tuned!
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