I know we are at least a day late with our Diwali blog but you’ve got to blame Google for not getting the Diwali date right. It kept showing Diwali falling on 1st November i.e., today until a couple of days ago. But as they say, better late than never.
And so here we are, like every year, with 5 touching Diwali commercials that will brighten up your day.
1. Vivo: Joy of Homecoming
What’s Diwali without our loved ones? After all, the real fun lies not in the festival but in the festivities, especially in the company of our friends and family.
Vivo’s Diwali 2024 campaign throws the spotlight on parents who celebrate Diwali away from their children due to their children's work commitments. While they may not say anything to their kids and act happy on the outside, their eyes often betray their emotions and reveal the sadness within.
Thankfully, most children find a way to get to their parents just in the nick of time and when they do, the joy in their parents’ eyes is worth more than the entire fortunes of the world combined.
2. Finolex Pipes: Women Empowerment
In most South Asian cultures, women often find themselves confined within the walls of their homes after marriage and have to let go of their careers in the name of family commitments. Finolex Pipes sought to highlight this issue with its wonderful Diwali 2024 advert.
The ad revolves around a homemaker whose Diwali preparations are threatened by a broken pipe. The situation is salvaged by a female plumber, an embodiment of Goddess Laxmi, who not only fixes the broken pipe but also motivates her to follow her hidden talent in apparel design by handing over to her an advance for an order.
You see they weren’t joking when they said Goddess Laxmi, the goddess of fortune and prosperity, visits every household on Diwali. You just need to have the eye to recognize her.
3. V-Guard: Iss Diwali, Rishte Jod Lo
Diwali is all about celebrating togetherness and this advert by the Indian electricals and home appliances manufacturer V-Guard exemplifies it all too well.
The heartwarming spot showcases two elderly women engaging in some light-hearted banter over copied Rangoli designs and cacophonous voices. However, this banter soon leads to a heartfelt revelation when one of the women discloses to the other that her children are planning to send her away to an old age home.
The other woman who was taunting her over her voice until moments ago, invites her to stay with her, leading to a touching moment of empathy and compassion.
4. TVS: Sabki Tarakki
No blog on the best Diwali commercials can ever be complete without the inclusion of an advert that spreads the message of kindness and good deeds. This TVS Diwali 2024 commercial surely ticks that checkbox.
The ad showcases two children collecting money from their family members to purchase the biggest Diwali lamp so that Goddess Laxmi graces their home with her presence. However, when they go to the market to purchase the lamp, they end up buying a much smaller lamp from a vendor who seems to be struggling to make any sales.
When their parents find out about the incident, they appreciate their kind gesture and tell the kids that they have ensured that Goddess Laxmi would visit not one but two homes.
5. Sabhyata: The Diwali Gift
And here’s my favorite Diwali 2024 commercial. This lovely and heart-stirring advert by Indian ethnic wear brand, Sabhyata, throws a light on the importance of supporting new mothers and creating empathetic work environments, fostering their growth.
The ad shows a boss asking one of his female employees what she was doing in the storage room, unaware that it is the only private space she can find to pump breast milk for her baby. Unable to tell her boss the real reason, she asks if she can continue working from home, even if it means not being present for the project that she’s leading.
As she dejectedly leaves for her home feeling sad about being torn by her responsibilities towards her baby and her work, she finds her Diwali gift alongside a handwritten note apologizing for the long delay. When she looks around, she finds one of the rooms in the office has been converted to a Mother’s room, which means she would no longer have to choose between her baby and her work.
Honestly, I can’t think of a better Diwali gift for mothers returning from their maternity leave.
Wrapping Up
And that's a wrap of some of the best Diwali 2024 commercials. Creating an excellent Diwali ad campaign is all about a bit of storytelling and the right product placement- the ads covered in this blog have done that perfectly.
ClickInsights Asia wishes you and your family a very happy and prosperous Diwali!
We’ll be back with more wonderful Diwali commercials for you. Till then, stay tuned!
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