Over the last couple of weeks, we have covered a number of Super Bowl 2025 commercials- some hilarious and some with highly impactful messages. But I believe that emotional and heartfelt adverts always tend to draw maximum engagement from the audience. The subtle undertones of love, warmth, and sentimentality resonate with a lot of people, which makes them so popular in almost every ad campaign. The Super Bowl this year was no different with a few brands launching some of the most moving ads that you will see.
So, here we are with 5 heartwarming Super Bowl 2025 commercials that tugged at everyone’s heartstrings.
1. Google: Dream Job
Job interviews can be difficult. But everything is manageable if you have the right support system and motivational elements around you as shown in this Google advert.
This lovely 2-minute spot shows a man preparing for a job interview on his Pixel smartphone using Google’s voice-based AI assistant, Gemini Live. As the AI tool interacts with him, encouraging him to share experiences that demonstrate his qualifications and talents, he draws upon his memories of raising his daughter. Recalling the experience of raising his daughter helps him identify and present some of his strongest skills from being patient and being able to work with a small team to his exceptional negotiation skills and showing up every time.
Watch the ad to know how his journey of parenting helped him acquire these skills.
2. Budweiser: First Delivery
Sometimes you need to do something special to make everyone believe that you have finally come of age and are ready to take on life and the challenges it throws at you all by yourself.
This awesome Budweiser spot shows a delivery driver informing an eager foal that he is too young to join a crew of Clydesdales. As the caravan departs along a dusty road, a keg falls off the wagon and goes unnoticed by everyone except the foal, who sees it as an opportunity to prove his mettle. So, he leaps over the ranch fence and begins to nudge the abandoned barrel across hills, rivers, and waterfalls, stopping only after he’s reached his destination.
The ad ends with the victorious foal gazing upon the scene as his reflection is deservedly wreathed in a neon red crown.
3. Come Near: What is Greatness?
What makes someone great? Is it only their personal accomplishments? Or there’s more to it? This powerful 60-second commercial by the nonprofit Christian group Come Near shows that greatness is everywhere around us, we just need to look at it closely.
The commercial, set to the tune of Johnny Cash’s “Personal Jesus”, uses a montage of images of people helping others from a man donating his organ to save someone else to another guy removing hateful and unwelcoming text smeared on a wall. The message is clear and simple- Jesus has set the example for what greatness truly is, and it's reflected in the selfless acts we see every day.
Liked the spot? Maybe, it’s time to help someone and demonstrate your greatness too, fellas!
4. Jeep: Owner’s Manual
Life doesn’t come with an owner’s manual- you have to write your own. And this heartfelt advert nudges the viewers to do so.
The 2-minute commercial by the American automobile brand Jeep, roped in Harrison Ford to encourage viewers to do whatever makes them happy and come up with their own owner’s manual. The slow-paced ad stands out for its quiet nature, contrary to what people have come to expect from Big Game commercials.
So, are you doing what makes you happy? No? You should!
5. Lay's: The Little Farmer
Lay's launched a heartwarming Super Bowl ad this season to throw the spotlight on the potato farmers behind the brand’s iconic potato chips.
The 60-second spot celebrates the hard work and dedication of hundreds of farms that proudly produce the potatoes used in Lay’s chips. Over 50 of these farms are family-owned with some of those multigenerational farming families also featuring at the end of the ad.
Now, that’s how you tap into the emotions of both the viewers as well as those who are the biggest factors in your success.
Wrapping Up
And that’s a wrap of some of the most heartwarming Super Bowl 2025 commercials. While humor is one of the most tried-and-tested formulas for a successful Super Bowl ad campaign, the ads covered in this blog clearly suggest that even emotional and soul-stirring adverts can do a stellar job. All you need is to catch your audience’s pulse and create an ad based on that.
We’ll be back with more amazing adverts for you. Till then, stay tuned!
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