So, you thought Super Bowl ads were all about humor and fun? Advertising is the medium to tap on all kinds of emotions and if an ad campaign inspires you in some way or another, why not? So, here we are with 5 inspiring Super Bowl 2025 ads that celebrate human resilience and redefined storytelling.
1. Nike: So Win
Nike, which has been excelling at its “Win” ad campaign, decided to create its Super Bowl commercial around the same theme and shifted the spotlight to women who are rewriting the rules of sports and society.
The 1-minute black-and-white spot features various women athletes like the WNBA star Caitlin Clark, WNBA champion A’ja Wilson, U.S. soccer star and Olympic gold medalist Sophia Smith Wilson, Olympic sprinter Sha’Carri Richardson; and WNBA player Sabrina Ionescu. The ad highlights how female athletes are often told how they can’t behave or do certain things and salutes their audacious dreams and relentless pursuit of winning.
If they say “You Can’t Win, So Win.”
2. NFL: Somebody
Every kid can be somebody if they have somebody to show them the way.
The NFL released this lovely motivational 1-minute commercial featuring Demario Davis, Arik Armstead, and Adam Thielen, who partnered with kids across New Orleans to help shine a light on the NFL's ongoing dedication to supporting programs that positively impact the lives of kids everywhere.
Sometimes, all you need is a guide to help you forge your way.
3. Pfizer: Knock Out
Drug manufacturing company Pfizer released a commercial during the Super Bowl that highlighted grit and resilience as the bedrock of its fight against cancer.
The commercial opens with a young cancer patient lying in a hospital bed and watching a boxing match, which kicks in the boy’s own fighting spirit. The boy gets out of bed, rings a bell to celebrate the end of his treatment, and embarks upon a triumphant victory lap that takes him through the cheering crowds in the hospital and across town.
Set against the background score “Mama Said Knock You Out”, the commercial ends with the boy returning to his parents at home.
Could there be a bigger fight than defeating death? I don’t think so!
4. NFL: Flag 50
The NFL launched a second commercial this Super Bowl that places girls' and women’s football at the center.
The ad takes viewers back to 1985, where Liberty High School and U.S. Girls’ Junior National Team flag football player Ki’Lolo Westerlund shows up as the new girl in school. The ad shows how Ki’Lolo kicks asses after being challenged in flag football by a bunch of arrogant pricks. The objective of the commercial is to popularize girls' flag football in all fifty US states.
Well, if the girls out there are half as passionate about football as the ones in this advert, I am sure it’s going to become popular not just in the US but outside of the US too.
5. Rocket: Own the Dream
Detroit-based fintech platform company Rocket released a heartwarming and inspiring advert that served as a tribute to millions of hard-working Americans and highlighted why they deserve a shot at the American dream.
The 1-minute spot, which runs against the background score “Take Me Home, Country Roads,” begins with a pregnant woman touching her belly and saying “Let’s get you home”, before showing a montage of everyday Americans returning to places that define home, like parents and couples sharing heartfelt moments, and veterans reuniting with their loved ones.
The ad underscores Rocket’s mission to help make owning a home more accessible for Americans and showcases how homeownership can unite the nation.
Wrapping Up
And that’s a wrap of some of the most inspiring Super Bowl 2025 commercials. Super Bowl offers advertisers a unique opportunity to catch the viewer’s pulse and present to them the content that is most relatable to their brand and derive value for their brand in the process. So, the next time you are planning to launch your Super Bowl ad, just know that you can tap into a range of human emotions and humor isn’t the only choice you have got.
We’ll be back with more amazing Super Bowl 2025 adverts for you. Till then, stay tuned!
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