I know it’s been over a month since Eid. But Southeast Asia has developed a knack for dishing out some of the most memorable Eid adverts over the years. Their ad campaigns have always been incredible, and tend to focus on familial ties, celebrating parental bonds. This parent-child bond often serves as a major ingredient in most of their ads and Southeast Asian Eid 2024 commercials were no exception. And therefore, it would be unfair on our part to deprive you of such mindblowing ad campaigns.
So, here we are with 5 best Southeast Asian Eid 2024 adverts that will melt your heart and make you miss your parents.
1. Petronas: Salam dari Hati
As is the case with all bonds, our relationship with our parents also tends to evolve over time. This 5-minute advert by the global Malaysian energy company Petronas sheds light on how our relationship with our parents undergoes several transformations through the ages.
The ad revolves around a man who reminisces about what it was like celebrating Eid with his family during his childhood and reflects on how his relationship with his father changed just like the Eid festivities. As is the custom in many Southeast Asian countries, people celebrating Eid also seek their parents’ forgiveness for their wrongdoings. This Petronas advert showcases how profound such customs become as we grow older.
Watch this tear-jerker of an ad to know what I am talking about!
2. Petron: Alunan Berkasih
Raising a child without another parent can be very challenging, especially if they’re fond of them and wouldn’t stop comparing the two parents.
This heartwarming advert by oil company Petron revolves around a man trying his best to raise his daughter after separating from his wife. Despite all his efforts, his daughter can’t help but miss her mother. But something within her changes when she comes across a young boy whose parents aren’t around and who is being taken care of by his grandfather.
Watch the ad to find out how her attitude towards her father changes!
3. Permodalan Nasional Berhad: Balang Kuih Abah
All parents wish the best for their children. However, sometimes the means they adopt to make their children follow the right path might leave them scarred for life. This moving 6-minute commercial by the Malaysian investment management company Permodalan Nasional Berhad focuses on this theme.
The ad showcases a man visiting his father on Eid along with his wife and child. Hurt by the taunts and scoldings that he received from his father during his childhood, he seems to have developed a deep-rooted resentment against his father. But what happens when he scolds his young son after he inadvertently breaks some jars?
Watch the ad to know whether or not the man will be able to forgive his father and be a good dad to his son. Also, keep the tissues handy!
4. BHPetrol: Duit Raya Fazli
Our parents go through all kinds of pains and sufferings to bring us up. But often we don’t have the slightest idea about any of it. This 5-minute spot by Malaysia's leading marketer and distributor of petroleum products, BHPetrol, seeks to address this issue.
The ad showcases a man reminiscing about the past when his father once asked him if he could lend him some money from his ‘Duit Raya’ for petrol. He painfully remembers how rudely he spoke to his father for asking him to part with his money. Although his poor, helpless father didn’t say anything, he couldn’t hide his tears. And that was the day when he realized how challenging it was for his father to raise him and his siblings.
From letting go of their share in food to not buying new clothes for themselves, our parents make hundreds of sacrifices to make sure that we have a good life. A bit of empathy won’t hurt, right?
5. Perbadanan Kemajuan Negeri Selangor: Conteng
And here’s the last advert on this list of the most poignant Southeast Asian Eid 2024 commercials. If the ad by Permodalan Nasional Berhad focused on how bad parenting can result in the creation of bad parents, this advert will tell you how important it is for parents to fuel their children’s passions.
The ad revolves around a guy who is forced to leave his home after being continuously taunted by his father for leaving his studies. But years later when he is successful, he meets someone from his past, which brings back all the old memories from his childhood.
Watch this 14-minute short film to know why it’s important to be in touch with your loved ones!
Wrapping Up
And that was a wrap of some of the best Southeast Asian Eid 2024 commercials. Southeast Asian ad campaigns have perfected the art of storytelling and have developed a knack for curating the most compelling storylines. If you plan to launch your ad campaign on Eid next year, these ads will surely serve as an inspiration.
Also, feel free to check out our previous blog on some of the best Southeast Asian Eid 2024 adverts that reset biases.
We’ll be back with more wonderful ads for you. Till then, stay tuned!