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Beyond Profit: CIMB Group and the Hope It Brings to Communities

Writer's picture: ClickInsightsClickInsights

Banks are an integral part of our economic fabric. And that role comes with a lot of responsibility - especially when it concerns developing our communities and leaving an indelible mark on our world. Not every bank is capable of looking beyond its profits. But the ones that do are worth celebrating. And that’s what our #BeyondProfit series is about.


In today’s article, we celebrate CIMB Group. And by the time you reach the end, you will be able to understand the philanthropic side of this juggernaut a little bit better.



So, shall we get started?


1. Community Link

Brought to life in 2007, CIMB Foundation’s Community Link program is a cornerstone of the organization's philanthropic endeavors. This flagship initiative connects CIMB's extensive branch network with local communities, creating a platform for mutual engagement and development.



At the heart of Community Link is a collaborative approach. Employees, customers, and community members actively participate by proposing projects that address local needs. CIMB Foundation then provides the necessary funding to bring these ideas to fruition. Beyond financial support, the program encourages employee volunteerism, fostering a sense of community and shared responsibility.


By empowering stakeholders and investing in grassroots initiatives, CIMB has effectively created a sustainable model for positive social impact. 


2. Be$MART 

CIMB Group has taken a significant step towards fostering financial well-being among Malaysia's youth through its Be$mart program. This initiative is designed to equip young people, particularly those from vulnerable backgrounds, with essential financial knowledge and skills.



By providing a strong financial foundation, Be$mart intends to empower the next generation to make informed decisions, set achievable financial goals, and ultimately, improve their overall quality of life. Through this program, CIMB demonstrates a commitment to social responsibility and creating a brighter future for Malaysia's youth.


3. CIMB ASEAN Scholarship 

CIMB Group is developing the next generation of ASEAN leaders through its ASEAN Scholarship program. It provides a unique opportunity for talented students from across the region to pursue tertiary education at world-class institutions. By covering tuition fees and living expenses, CIMB Group empowers aspiring scholars to focus on their academic pursuits without financial constraints.



Through this scholarship, CIMB intends to cultivate individuals with the potential to drive positive change in ASEAN countries. By investing in education and talent development, the company demonstrates its dedication to the region's progress and prosperity. The CIMB ASEAN Scholarship is more than just financial aid; it's a platform for young minds to thrive and contribute meaningfully to their communities.


4. Back To School 

Uplifting underprivileged communities has been at the heart of CIMB Group. And their Back-to-School program is a testament to that.



The program offers essential school supplies such as uniforms and shoes to children in need, ensuring they are equipped to start the new school year with confidence. By addressing the basic needs of these students, CIMB is not only easing the financial burden on their families but also fostering a supportive environment for learning and growth. This program exemplifies CIMB’s dedication to creating a brighter future for Malaysia’s youth.


5. Festive Celebrations 

A key aspect of CIMB Group’s philanthropic endeavors involves bringing joy and cheer during the nation's significant festive celebrations. By organizing a variety of events and activities, the CIMB Foundation creates opportunities for these communities to come together, celebrate, and experience moments of happiness.

  



Through these initiatives, the CIMB Foundation not only spreads festive cheer but also fosters a sense of community and belonging among often marginalized groups - creating a more inclusive and harmonious society.


6. A Pledge to Sustainability 

Today, with the looming threat of climate change, more and more companies are choosing a sustainable way to operate. As a leading ASEAN Bank, CIMB realizes its responsibility towards a sustainable and low-carbon future. It integrates economic, environmental, and social considerations into its operations, demonstrating a holistic approach to sustainable development.



Moreover, CIMB Group has a two-pronged strategy in place. On one hand, the company is investing resources and leveraging its influence to reduce its environmental footprint and social liabilities. On the other, it is actively seeking opportunities to create a net positive impact through its business activities.


7. Support During Crises       

Crises happen. In 2020, the COVID-19 pandemic presented unprecedented challenges, but CIMB Group responded with a strong commitment to the well-being of its customers, employees, and communities. Recognizing the far-reaching impact of the crisis, the company used comprehensive measures to safeguard health and ensure uninterrupted essential services.



CIMB's proactive approach included implementing stringent protocols to protect its workforce while maintaining operational continuity. Simultaneously, the company introduced various support initiatives tailored to the specific needs of its customers during these challenging times. By providing timely information and updates, CIMB helped its customers navigate the crisis effectively. This commitment to community welfare underscores CIMB's role as a responsible corporate citizen.


Bottom Line 

And that’s a wrap! CIMB Group is more than just a bank. It’s a company that cares about people. From helping students to supporting communities and protecting the environment, CIMB is making a big difference. It shows that businesses can still be profitable while also helping communities that they serve - a great example for other companies to follow. 

Hope you found this article helpful. Do make sure to let us know your thoughts on this series. And until next time, stay tuned!


1 Comment


CQTS NWVB
CQTS NWVB
Dec 20, 2024

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