Chinese New Year Ads 2025: A Fusion of Tradition, Art, and Modern Glamour

Exploring Chinese New Year Ads 2025

As Chinese New Year 2025 approaches on January 29, several brands have launched campaigns for the Year of the Snake. From high-end brands such as Gucci, Dior, and Giorgio Armani reinventing Chinese motifs into their limited-edition collections to Burberry’s breathtaking bamboo sculptures with a Chinese bamboo artist, this Lunar New Year is brimming with creativity.

This time, brands are redefining classic concepts such as red packets, holiday banquets, and calligraphy with a contemporary twist. Fashion behemoths include snake-inspired motifs seamlessly fusing cultural imagery with contemporary style.

Ready to explore the most epic Chinese New Year campaigns of 2025? Let’s examine how brands merge culture, art, and modernity to ring in the season!

Gucci

Gucci’s campaign features Global Brand Ambassadors Ni Ni and Xiao Zhan, highlighting themes of return and belonging. The collection features the serpent symbol on multiple items, such as silk scarves and accessories.

Burberry

Burberry’s campaign features brand ambassador Zhang Jingyi in a celebratory collection with a new red checkered print and snake designs. Burberry partnered with Chinese bamboo artist Qian Lihuai to design extraordinary bamboo sculptures used in the campaign.

Apple

Following its tradition, Apple launched a short film, “I Made a Mixtape for You,” directed by Michael Gracey. The 12-minute musical touches on contemporary emotional concerns from a retro perspective and showcases the features of the iPhone 16 Pro.

Central Department Store

Thailand’s Central Department Store introduced “The Great Chinese New Year 2025” campaign, embracing joy and providing festive promotions.

Fashion Brands

Several fashion brands have launched special collections:

1. Ralph Lauren: A carefully curated ensemble of polo corduroy shirts, cable knit sweaters, and fitted blazers with cultural touches such as bullion-embroidered crest patches.

2. Dior: New interpretations of the Dior Astral pattern with serpent meanings are seen on iconic items such as the Lady Dior bag and Dior Book Tote.

3. Giorgio Armani is a celebratory capsule collection modeled by brand ambassador Hu Ge. It features complex graphic patterns and delicate embroidery.

4. Max Mara: This exclusive Chinese New Year Special collection features the 101801 coat with silk twill lining and floral embroidery and the Teddy Bear Icon Coat in a short, elegant version.

5. Tory Burch: A capsule collection that captures the essence of luck, wisdom, and prosperity, with snake imagery prominently displayed in designs.

   
   

Such campaigns combine conventional symbolism with a contemporary aesthetic, intending to connect with shoppers throughout the holiday season.

Conclusion

The Chinese New Year 2025 campaigns represent a great example of how global brands merge heritage with modern designs to connect themselves with consumers through meaningfulness. By adding conventional symbols, like the serpent, to their modern aestheticism, brands find ways to speak to the shopping consciousness of individuals seeking festive and trendy choices. Such campaigns of Chinese New Year not only celebrate the holidays but also exemplify the contemporary fusion of traditions and modernity in today’s markets.