When it comes to running a successful business, companies are always developing new ways to communicate with their clients. Due to this, customer service has evolved over the past few years from being mostly provided in person to also including phone and online assistance.
Many B2B organizations no longer need to have retail stores, and calling a customer can sometimes result in hours of holding time and days before an email is addressed. As a result, conversational marketing has become quite popular. But what exactly are the trends and statistics for the upcoming year?
The New Conversational Marketing Trends You Need To Know
More Companies Will Use Chatbots
Thanks to chatbots, more visits will be converted into prospective leads. Businesses are placing a lot of their faith in bots for a variety of reasons, including the fact that they are available 24/7 and can answer basic queries and deliver rapid responses.
At present, organizations are using NLP-based automation that provides the chatbot extra human-like qualities.
Consumer Experience Will Be Greatly Refined
In the past, corporations trained their salespeople to persuade clients to purchase their items. That’s because most customers would stop using a business or product if they feel undervalued or unsatisfied with customer support.
Nowadays, marketers have made great strides. So, giving customers the greatest experience has risen in importance for businesses.
Rise of a Voice-Based System
It's true that voice assistants like Siri have dominated the market in recent years. Even though conventional text-based chatbots and voice-enabled virtual agents both function in a similar manner, there is still a difference. The main distinction is that you talk directly to the chatbot rather than typing your query or submitting your input.
Greater Emphasis On Client Data
For a very long time, the standard question-and-answer format has been implemented, but this method frequently fails to please customers. It does not offer a viable solution to their immediate difficulties.
Even in the most basic transactions, conversational AI may help corporations reinvent the entire customer engagement process and gather insights to use in subsequent interactions.
Statistics for Conversational Marketing
Take a look at this data based on research, which offers insightful analysis of the conversational AI market trends. Companies can take these findings into account for the effective implementation of digital assistants:
Final Thoughts
According to consumer data, having a live chat and chatbot combination on your website, in addition to more conventional methods of customer support, can lead to significant advantages, such as freeing up your sales force and boosting conversions and income.
But where do you even begin? Since most commercial chatbots are decision-tree-oriented or have rather rudimentary AI and can only react to simple inquiries, your live chat will be swamped with requests, most of which are from site viewers who have no intention of purchasing your goods or services.
When selecting conversational marketing elements, you should use a system that can classify website visitors depending on their likelihood of becoming customers. At the end of the day, make sure your decisions are based on the above-mentioned statistics.
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