Introduction
the best advertising is when it tells a more memorable story than the audience would like to relate to. Thus, 2024 was quite an interesting year for the famous Philippine Commercials. They caught viewers' attention with creative narratives and cultural relevance, from heartwarming family bonding to adrenaline-fueled adventures. These commercials showcased the brands they represent and highlighted themes close to the hearts of Filipinos—friendship, family, and national pride. In this blog, we’ll look at some of the most popular Philippine commercials of previous year, exploring their stories and why they struck a chord with audiences nationwide.
1. Mountain Dew: 'Bangis ng Tropa'
It is a Commercial featuring adventurous young friends who engage in an interesting adventure. Such an adventure makes them experience full, high-energy performances of dirt bike racing, hiking, and jumping off the cliffs. The overall narrative points towards the bonding through experiences that depict triumph over some of those fun moments at their best, along with Mountain Dew, their drinking companion. Here is the reason behind its creation- this generation's "Fearless spirit" and the tight bond of friends.
Its energetic pulse, action-packed graphics, and vibrant energy struck a chord with the young generation. Its theme of friendship and adventure made it relatable and inspiring.
2. Nestea: 'Bottomless NESTEA'
Nestea depicts a typical Filipino family enjoying a meal together. Between the mouthwatering food and the laughter bonding them, iced tea for everyone keeps going. The advert uses a twist of humor; the youngest sibling in the family will hilariously "guard" the Nestea pitcher to ensure everyone's fair share.
It tapped into the Filipino value of family bonding and the love for sharing meals. The lighthearted humor and relatable setting made it memorable for viewers.
3. Jollibee: 'Double Cheesy Yumburger'
A storyline that tells one of the teenagers who hang around at Jollibee when school is about to close has a particularly picky appetite for burgers until one finds the perfectly matching Double Cheesy Yumburger. An upbeat, even catchy, and funny commercial takes it from here, showing how the guys celebrated their cheesy discovery. To cap it off, the close-up shot in a heartfelt and wholesome scene shows these friends thanking Jollibee for bringing them closer.
The advertisement celebrated the love for comfort food, friendship, and the joy of sharing meals. It also successfully promoted a new product while keeping the signature Jollibee's emotional touch.
4. Oreo: 'Dunk to Decide'
This ad is a game night with a family debating what to watch. The family settles this argument by performing Oreo's iconic "twist, lick, dunk" ritual to determine which movie they will watch. Each family member cheerfully dunks their Oreo in milk as they vote for their choice. The quirky and playful tone culminates everyone laughing and agreeing on the same movie.
The ad combined Oreo's classic branding with an interactive, family-centered story. It promoted the idea of resolving conflicts in a fun, lighthearted way, reinforcing the brand's association with joy and togetherness.
5. EDSA-pwera Political Ad
The ad is controversial as it features many memorable scenes from the People Power Revolution of 1986, alternating between landmark anti-poverty and corruption issues in the contemporary scenery. The ad changes its tone to a positive vibe, urging constitutional reforms as the solution to these problems. The last line is a call for action, "Think Change for a Better Tomorrow."
The ad's bold take on a sensitive topic sparked debates and discussions nationwide. It effectively used nostalgia and patriotism to connect with the audience while delivering a thought-provoking message.
Why These Famous Philippine Commercials Left a Lasting Impact
The Famous Philippine Commercials of 2024 remind us of the impact of meaningful storytelling in advertising, which stays on for years to come. From the fearlessness of adventure friends in Mountain Dew's ad to the warmth of family gatherings in Nestea's ad or even the message in the EDSA-were political ad, these commercials made it to viewers' hearts because they reflected the values and emotions that define Filipino culture. They entertained, inspired, and even started conversations, proof that advertising isn't just selling a product but about people connecting on a deeper level.
Looking forward to another year of creativity in the Philippine advertising landscape, these commercials set a very high standard of what is possible when brands truly understand their audience. To explore more about iconic advertising moments, check out our blog on the 3 Most Controversial Super Bowl Ads Ever Made for a deeper dive into bold and unforgettable campaigns
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