Famous Series-Based Commercials That Kept Us Hooked!

Have you ever seen a commercial that you thought, 'I can't wait to see what comes. Next, it is like seeing the next episode of our favourite show?' You're not alone! Some well-known commercials repeat the series and never let us get bored while watching each episode.' Companies aren't simply putting out products anymore; they are building universes, characters, and stories in which we are enamoured with the narrative to come. But what makes these series-based ads so compelling and, hence, effective?

Now, let's take a closer look at the specifics of these campaigns and find out how and why they maintain the audience's interest and remain memorable. Want to tear your eyes and brain off with a sociologically inspired, shameless consumption-glorifying ad-fest? Let's get started!

Here are some famous series-based commercials that have captivated audiences with their compelling storytelling and creative continuity:

1. Coca-Cola – Share a Coke

Coca-Cola's "Share a Coke" is one of the good examples of a series-based ad that has changed year after year. Another 'Share a Coke' campaign kicked off in Australia in 2011 to get people to purchase Coke bottles with favourite names written on them. This elementary notion grew to be a worldwide promotion, in which the Coca-Cola brand used actual images of people's real-life experiences and incorporated them into their adverts.

The series was successful because it adopted the spirit of individual effects and relations in that people shared moments with actual friends and families. Coca-Cola added new names and locations and a personalized theming approach to the campaign, which made it more interesting.

Campaign Highlights: It extended to even getting festive appearances and commercials, and more importantly, real people's testimonials, anchoring the product's relevance to their brands and reassuring people of touch and concern.

2. Old Spice

This phenomenal campaign began with a fantastic advert with the actor Isaiah Mustafa. What was given afterwards can be best described as a series of ads that poked fun at the highly stereotypical and brutal masculinity of an advertised product. All the ads featured Mustafa and were united by his exaggerated machismo and sparkling scuffle.

The campaign picked up a lot of momentary fame because of the humour presented in the copywriting and a new undertone of the idea. Old Spice made the format of a regular product commercial into a series of interrelated stories that made the brand exciting.

Campaign Highlights: The commercials also involved two inter-part communications with the viewers; in subsequent commercials, Mustafa replied to comments made by fans in additional clips, thus carrying the series forward.

3. Geico: Hump Day and The Gecko Series

Some of the most memorable ads for years have been the ads of Geico Insurance, which uses a talking Gecko as its mascot. Among them, the "Hump Day" series was one of the most memorable, where a camel was heading around: 'Well, what day of the week is it today?' asking people and putting a twist on the 'Hump Day' phrase.

Such series of commercials sometimes employed comedy, unusual characters, and slogans that would be repeated over and over; the brand remained as solid as rock in delivering content which was equally entertaining for the viewers and echoed the message of cheap car insurance prices.

Campaign Highlights: Since Geico introduced the Gecko, the company has only added new spins to the character as well as to 'Hump Day', thus making a straightforward product commercial into a never-ending comedy.

4. Nike – "Just Do It" Campaign

Parked since, Nike's pioneer "Just Do It" has become a serial crusade focusing on superstars, celebrities, and commoners performing their best. Since the conception of these series, people have embraced sports as a success story and as the proving ground of personal achievement against all Odds.

Nike has been relentless in its narrative, and its message has paid off because it places the company in the association of determination, hard work and inspiration. The message never grows old since the athletes and the occurrences of the adverts change.

Campaign Highlights: Some famous examples are the touching commercials with Colin Kaepernick that significantly increased attention for supporting such movements.

5. Apple – Shot on iPhone

Apple's series of commercials popularized as "Shot on iPhone" advertise the abilities of the iPhone's camera. The campaign is a collection of mini-documentary-style films shot with the iPhone by people worldwide, showing a creative idea or an exciting experience.

This campaign exploits the message concept of genuine stories similar to actual iPhone users instead of packaged and professional pieces. They contribute to building up the community and pride among the users, as well as specifying the main parameters of the product.

Campaign Highlights: The series was then continued, and the users could add their names to the ads, billboards and social media sites.

6. M&M's – "M&M's Characters"

The many mascots of M&M's characters that possess their personalities have been the focus of several commercials. These animated adverts include M&M characters, and the most common are the 'loveable' M&M characters, who avoid being eaten.

Employing unique, easily recognizable characters provides an indefinite script to M&M's that is changing with new characters and scenarios. Some commercials are highly entertaining and subtle, keeping the brand image light and friendly.

Campaign Highlights: The characters are frequently incorporated into holidays and special occasions for continuity.

Conclusion

These commercials prove the importance of moving from and sticking to series-based commercial approaches in advertising. All these brands narrated interesting stories using humour, relating to the audience's emotions or even focusing on the product's specialities. Drawing from the observable patterns in life, it becomes possible for brands to foster a level of bonding that makes it easy to stand out in a world entirely of competing brands.

Looking for more insights into iconic ad campaigns? Check out our previous post on the Indonesian Public Service Ads: Raising Awareness for Social Change.