[Marketing Guru Video Series] Why SEO is important for your business

Search Engine Optimisation (SEO) is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. It is important for greater searchability and visibility, increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid or organic search engine results.

Eu Gene Ang, Lead Trainer at ClickAcademy Asia, shares tips to optimising your website content to increase traffic and ultimately, conversions for your business.

Highlights:

Why should we invest in doing SEO?

1. SEO can bring free, targeted traffic to your website. Organic results on Google are free!

2. Consumers normally turn to search engines like Google as a primary source of information when doing research for the product or product category. Most businesses will focus on optimising on Google as it has the highest search engine market share (92%) in the world.

3. Competitors are also competing for visibility on search engines. With hundreds or even thousands of competitors in the market trying to eat from the same pie, it will take even more work to maintain your top rankings and continue to stay in front of your competition.

4. SEO compels you to create fresh, unique and better content to rank better on Google.

Tips for SEO

1. Avoid being overly focused on rankings Instead, look at your incremental traffic from organic search results from your SEO efforts. Use a web analytics tool, like Google Analytics, to measure the incremental traffic and see if it gives you more leads, sales or profit.

2. Content is king Putting your content through an SEO audit will ensure that it is fresh and unique. The content will attract more backlinks from authoritative domains, key influencers or news sites, which will, in turn, increase your SEO efforts and website ranking.

Get hands-on guided training in digital marketing at ClickAcademy Asia's Fast Track Digital Marketing. The 3-day course covers topics gives you a complete overview of the exciting areas of digital marketing, how to effectively leverage the new media & integrate them into your overall marketing strategy. Find out more here.