There is nowhere that this is truer than today’s technically advanced world where mobile commerce or m-commerce is a rapidly growing part of the ecommerce market. As more and more customers turn to their hand held devices to surf, shop, and pay, companies need to embrace these new technologies to remain relevant. In this guide, we’ll look at what mobile commerce is, and more importantly, the best ways to adapt and succeed in the mobile commerce space.
What is Mobile Commerce?
Mobile commerce may be defined as the buying and selling of products or services via the mobile devices. While a more conventional type of e-commerce can be conducted on a desktop computer or a laptop, m-commerce essentially centers on the use of smart phones and tablets.
Key Statistics:
2015 mobile commerce sales were $104 billion, and this number is estimated to grow to $1.132 trillion by 2025, for a composition of 71.8% of all the overall e-commerce sales.
According to a survey, approximately Eighty percent of smartphone users have purchased something online using their smart phone.
These figures should serve as the reason to invest in mobile commerce as a way to target this demographic.
Why Mobile Commerce Matters
1. Convenience
Global mobile commerce provides the greatest level of convenience to the users. The shopper can easily browse through and make a purchase and this is convenient for those people who seem to have very busy schedules.
2. Everyone now owns a smartphone.
Namely, with billions of people using their smart phones, mobile commerce is a primary means of interaction between many customers and online shops.
3. Faster Payment Options
Mobile wallets such as Apple pay, Google pay and PayPal facilitate check out experiences thus increasing customers’ retention and reducing cart abandonment.
Top Trends in Mobile Commerce
1. Progressive Web Apps (PWAs)
A Progressive Web App falls halfway between a website and a mobile app. Since they do not run standalone applications, users do not have to download anything, and they load up and operate much faster.
Actionable Tip:
A PWA should be invested in since it provides better user experience and improves engagement.
2. Voice Commerce
Voice -activated retailing is on the rise due to virtual support mechanisms such as Siri and Alexa. It was also envisaged that voice commerce would be generating quite a proportion of the mobile commerce revenue by 2025.
Actionable Tip:
Make sure your mobile site is fully conversational, and contains keywords and information that is easily searchable by voice.
3. Augmented Reality (AR)
AR can help the shoppers in how the products are going to look like in real-world scenarios before they can make their orders. For example, the IKEA home staging app showcases the appearance of furniture in the rooms of a home.
Actionable Tip:
Today, its is easy for a business to design its products in a 3D model, Smart businesses should use AR to make customers experience their products and build that confidence needed to purchase.
Challenges in Mobile Commerce
1. Security Concerns
That is why consumers are getting extra cautious about their data and personal information being stolen or them falling prey to some online scams. The reason is that customers require enhanced security to have confidence in transacting with a specific company.
Solution:
Use SSl certificates, two factor authentication and safe payment methods to ensure customers information are safe.
2. Poor Mobile Optimization
This is because a bad mobile site design not only frustrates the user but also costs the seller business.
Solution:
Design for responsiveness, speed, and easy usability so that customers can have the best shopping possible.
3. High Cart Abandonment Rates
Mobile users are known to have a cart abandonment rate because of distractions or inconveniences that come with check out processes.
Solution:
Minimize the number of actions that your customers might need to take in order to pay you while also implementing guest checkout options.
How to Optimize for Mobile Commerce
1. Responsive Website Design
Responsive design is crucial in guaranteeing the customers a good experience on their mobile devises.
Best Practices:
Make certain your site is built in a responsive design so the site will appear good on any device that is being used.
Include as few pop-ups as possible because they can take relatively large part of small screen.
Reduce sizes of images and videos for a website to load faster.
2. Simplify Navigation
Having found this, mobile users prefer simple and convenient navigation to enable them to get products of their interest easily.
Actionable Tip:
A simple well-organized menu is best adorned with relevant categories and the search bar at the top.
3. Minimally, at the check out point
Complicated proper steps to the checkout process can hamper mobile buying.
Actionable Tip:
Here are technologies that developers can fit to allow the autofill options of forms:
Accept a variety of payment options, mobile wallet accepted.
Simplify the process people have to go through when doing a purchase.
4.Leverage Mobile-Specific Features
Mobile devices are therefore positioned to have some special characteristics that may serve to improve the shopping experience.
Examples:
Push Notifications: Directly reach out or make special associated deals send through the gadgets owned by users.
Geolocation: Make use of responsive methods and give location based suggestions and offers.
QR Codes: Easy product finding and payment through scanning from a codes
5. Optimize for Mobile SEO
Mobile SEO makes sure that your mobile site is on the top position in the search engines to increase traffic and sales.
Key Elements to Focus On:
Page Speed: You should also address optimization problems by using online tools such as Google Page Speed Insights.
Mobile Keywords: The keywords that should be targeted should also depict mobile search trend like the “near me” search.
Local SEO: To maximize your business and website’s visibility with localized queries; you need to claim your Google My Business listing and solicit reviews.
Case Study: A success story on mobile commerce
Brand: ASOS
Challenge: According to store shopping it was proved that, ASOS wanted to enhance its mobile shopping in order to enhance conversion.
Solution:
The brand produced a mobile application with features such as the recommendation of products for the individual and clear navigation.
They also used AR features to enable customers to do a trial of clothes on without the actual garment.
Results:
Get to know what benefits ASOS received: the company’s mobile sales enlarged by 35% due to the uplifted customer satisfaction.
Indeed, this case study shows how any business must focus on mobil commerce initiatives to achieve growth.
A SWOT Analysis Into the Importance of social media Within mobile commerce
Most social media platforms are now turning into market places that allow features such as shopping through the Instagram Shopping, and Facebook Marketplace, among others.
Actionable Tip:
Make purchasing on your mobile commerce site as easy as possible by linking it with social networks.
The last format that is effective for advertising should be used to showcase your products and drive traffic.
Emerging Technologies Impacting Mobile Commerce
1. 5G Connectivity
The usage of 5G networks will add more efficiency in internet browsing thus creating well optimised mobile shopping.
2. Blockchain Technology
This is why mobile commerce benefits from blockchain – the technology increases transaction security.
Future of Mobile Commerce
The mobile commerce momentum sources can be summed up in the following: customization, ease and creativity. Organizations that successfully adopt new technologies and approach value delivery through user experience will succeed in this environment.
Conclusion
Mobile commerce is critical to business growth especially today when everyone is using his/her mobile gadgets. This means making your website responsive, adjusting the features of your website that work well on mobile devices, and being ready to take advantage of emerging trends such as voice commerce and augmented reality which will allow you to provide for the on-the-go shopper further ramping up growth.
Bear in mind that mobile commerce is not really a technological concept; it is a concept that aims to address the needs of consumers. Moreover, this approach will ensure its successful existence and development in the constantly evolving world of ecommerce, as the believe — ‘’Men buy with their hearts, not their brains’’ proves the fact that the key to success is an extraordinary, safe, and gratifying shopping environment.
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