Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Unveils ‘Movie Gen’ AI Video Creation Tool
Meta has unveiled its latest video generation tool, called “Movie Gen,” which will soon be available in its apps.
This innovative tool allows individuals to generate custom videos and soundtracks simply by inputting text prompts, making high-quality video production more accessible than before. This release comes as the demand for high-quality video content continues to soar across various platforms. Movie Gen can be used globally, allowing users to create videos from anywhere, whether in a bustling city, a quiet home office, or even while traveling. The AI tool operates online, making it accessible to anyone with an internet connection.
2. Facebook Rolls Out a Youth-Focused Refresh
Meta has announced a series of changes to Facebook, which will put greater emphasis on local community information, videos, and Facebook Groups, among other things.
First off, Facebook’s adding new “Local” and “Explore” tabs, which will incorporate content from Reels, Marketplace, Groups and Events. So, the idea here is that Meta can act as a connection hub to help young people, in particular, find places to go, groups to join, and importantly, cheap stuff on Marketplace.
Meta is also testing a new “Explore” tab, which will highlight content from Pages that you don’t follow, tailored to your interests. Moreover, it is rolling out an updated, full-screen “Video” tab, which is essentially TikTok within Facebook.
3. TikTok Rolls Out Automated Ad Targeting Options for the Holidays
TikTok has announced a range of new ad automation options, as it looks to maximize advertiser interest heading into the holiday push.
First off, TikTok has announced a new, fully automated ad solution called “Smart+,” which will take care of the whole ad creation, placement, and bidding process for you. TikTok’s Smart+ campaigns will be available in four formats, providing expanded automation options for TikTok partners.
TikTok is also rolling out “GMV Max”, which automates TikTok Shop campaign creation, with the aim of increasing your TikTok Shop gross merchandise value. GMV Max aims to optimize traffic across organic content, paid ads, and affiliate posts to help merchants improve their total return on investment. TikTok is also got some new Privacy-Enhancing Technology (PETs) integrations, which will help advertisers utilize more consumer insights, without uploading their audience data to TikTok itself, while it’s also rolling out Conversion Lift Studies, which will help advertisers measure the overall impact of their TikTok campaigns, and the actual conversions driven by their TikTok ads.
4. Snapchat Brings Back Phantom House Series With Maybelline, State Farm
Snapchat is bringing back its Halloween-themed content series, Phantom House. Maybelline New York, State Farm and Hulu are among those advertising around the second installment.
Advertising from the brands involved will include custom creator content, augmented reality (AR) Lenses, Snap Video Ads and more. Additionally, Snap will create AR Lenses themed around each of the Phantom House episodes, which could help attract key audiences. Phantom House includes four episodes that feature Snap Story compilations in which a handful of creators navigate various eerie worlds. Creators involved in the latest iteration include Tue Nguyen, Jake Koehler, Rachel Levin and Caryn Marjorie.
5. Pinterest Expands Campaign Automation Elements
Pinterest has unveiled its new lineup of AI and automation lower-funnel ad products, the Pinterest Performance+ suite.
Every advertiser globally will now have the option to use Pinterest Performance+ campaigns for Consideration, Conversions or Catalog Sales objectives. Pinterest’s automated ad process can provide systematic assistance in every element, including targeting, ad budgets, bidding, and even creation. interest’s ad creation systems now also include background generation elements, along with other AI creative tools. So really, every aspect of your campaign can be automated. If you trust in Pinterest’s system knowledge.
6. X Returns to Brazil After Complying With Government Requests
Brazil’s Supreme Court has revoked a ban on X (formerly Twitter) after the Elon Musk-owned company agreed to comply with its order. This comes over a month after X services were suspended in Brazil following the apex court’s order on August 30.
Justice Alexandre de Moraes, in his order, authorised the “immediate return” of X to the country after the site paid fines totalling 28 million reals ($5.1m) and agreed to appoint a local representative, as required by Brazilian law. This development follows a month-long feud between Musk and Moraes. X had initially refused to action the Brazilian Government’s requests, saying that they went beyond the scope of the law, are were not in line with the platform’s freedom of speech principles. But now, after a month of being unavailable in the nation, X has complied with all elements, and will adhere to the ruling of Brazilian officials.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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