Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Launches Community Notes on Facebook and Instagram
Meta has announced that it’s launching the first stage of its Community Notes rollout on Facebook and Instagram.
Meta’s Community Notes system will function in exactly the same way as X’s Community Notes process, with Meta’s initial model built on the back of X’s open source Community Notes framework. Community Notes will allow approved contributors to add contextual notes to posts, which will then be evaluated by other contributors. A note will only be published if contributors with differing viewpoints broadly agree on its accuracy and relevance. Meta says this approach is designed to prevent bias and promote consensus-based moderation.
2. Meta Invites More Advertisers To Link Their Google Analytics Account
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
Some advertisers are now being prompted to connect their Google Analytics account into their Meta Ad Manager profile via a pop-up notification in Ads Manager. The linking process is managed via Meta Events Manager, which is where you can oversee integrations with your Meta Ads account.
Once connected to Google Analytics, Meta’s system is then able to use aggregated data from Google to establish more context for your web traffic, which, in combination with the Meta Pixel and the Conversions API, could help to provide more understanding of key performance drivers for your campaigns.
3. Facebook Adds Stories to Its Creator Monetization Program
Facebook has announced that it’s adding Facebook Stories into its creator monetization program, which will give creators another way to earn money in the app.
Last year, Facebook merged its in-stream ads and performance bonus programs into one scheme, in order to simplify its creator monetization process. That means that creators posting videos, Reels, photos and text posts now only have to opt in to a single initiative to make money from their content. Facebook Stories monetization will be performance based, another element that Meta integrated into its program last year, which incentivizes creators to post better content, not longer clips (to maximize ad slots).
4. TikTok Shares New Report on Its Impact on the US Economy
TikTok has outlined the economic benefits that it’s delivered for the nation, with expanded data showing that TikTok exposure is connected to over 28 million American jobs.
According to the Oxford report, more than 3.1 million U.S. jobs now directly stem from TikTok, based on people either creating content for the platform, or managing TikTok accounts. A further 1.6 million workers directly benefit from the app, with a total of 4.7 million full-time roles directly tied to TikTok usage. TikTok has further extrapolated this data into new, state-by-state summary sheets, showcasing the benefits for specific U.S. regions.
5. Oracle Advances as TikTok’s Likely Partner in US
According to certain media reports, Oracle is firming as the favorite to become TikTok’s U.S. partner.
The company is weighing a proposal that would see it partner with TikTok, and parent company ByteDance, on security and operational elements, while the actual TikTok algorithm, which powers its compelling “For You” feed, would remain in full control of Chinese-owned ByteDance. The main focus of this proposal would be U.S. user data security, addressing a key element of the “Protecting Americans from Foreign Adversary Controlled Applications Act”.
6. Data Shows That Longer Clips Are Gaining Traction on TikTok
Longer short videos are now seemingly gaining more traction with audiences on TikTok.
Based on the announcements from each app, consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads. In January, Instagram extended Reels to 3 minutes, after previously reporting that videos longer than 90 seconds didn’t perform as well, while YouTube has also made 3-minute-long clips eligible for the Shorts feed. 60-90 seconds used to be the sweet spot, but now, the platforms are shifting to slightly longer clips, with a view to encouraging more engagement.
7. TikTok Adds Simplified Account Security Overview
TikTok is rolling out a new account security dashboard, which will provide a simplified overview of all of your key privacy and safety settings in a single screen.
TikTok’s updated account security overview will now make it easier to manage all of your top-level account security elements, including contact info, two-step verification, passkeys (if you’ve activated them) and more. The simplified approach will make it easier to get a full overview of your account details, and update them as you see fit.
8. TikTok Adds More Flexible Options for Sellers
TikTok has added some new options for those selling items in the app, via TikTok Shop or otherwise, including enhanced controls for shipping and returns, and optional delivery terms. This will give retailers increased flexibility in managing their sales through the app.
First off, TikTok will now enable sellers to automate approval of aftersales requests, including returns, refunds, replacements and cancelations. That’ll enable greater capacity in dealing with aftersales issues, while also ensuring that sellers remain in control over their customer relationships. TikTok enables sellers to set their own parameters around returns, with a window ranging from 14 to 90 days (note: local retail laws will also pay a part in this element). TikTok sellers will also now be able to exclude PO box deliveries, to avoid complications in sending.
9. TikTok Rolls Out More Teen Safety Elements
TikTok is rolling out some new tools to help parents manage their kids’ use of the app, and ensure that they are indeed taking breaks from TikTok’s addictive, never-ending ‘For You’ feed.
First off, TikTok’s adding a new element to its Family Paring functionality that will enable parents to block TikTok access at chosen times of the day. Now, parents will have the option to restrict access to the app, from TikTok’s own in-app toolkit, in order to limit usage. TikTok is also adding a new function that will enable parents to see who their teen is following on TikTok, and who follows them, along with any accounts that their teen has blocked. That could be another protective measure, ensuring that parents maintain some awareness of their child’s activity in the app, without being too intrusive.
Finally, TikTok is also adding a new “Wind Down” feature which will encourage young users to log off the app at night. TikTok says that it’s been testing this feature in some regions, and the response has been largely positive, with many teens opting to keep these alerts on, even when they can disable them.
10. Instagram Experiments With AI-Generated Comments on Posts
Instagram is now experimenting with AI-generated comments on posts, so you don’t even have to come up with an opinion, or an original thought of your own, in order to respond to an update.
Some users are now seeing a “pencil with a star” icon next to the comments field when you go to post a comment, which, when tapped, then generates a list of possible comments that you could make on a video or image. So again, you no longer need to have any capacity for original ideas, thoughts, nor communicative skills of your own, you can just let Meta’s AI bot simulate a personality for you, if you want.
11. Snapchat Launches Custom Video AI Lenses
Snapchat has launched a new form of its popular AR Lens feature, with “Video Gen AI Lenses,” which are custom created animations that align with your video clips.
With Snap’s AI video Lenses, users will be able to take a video, then have Snap’s system fill in the animations to align with the clip. So, how it works is, first, you select the Lens that you want. There’ll be three video gen AI Lenses to begin with: “Raccoon,” “Fox,” and “Spring Flowers. You then capture a Snap and submit it for processing. From there, Snapchat’s system will animate the Snap with your chosen effect, giving you a custom version of the Lens effect, which, once processed, will be made available in your “Memories” collection.
12. Snapchat Announces New Features for Its AR Spectacles
Snapchat has announced some new AR features and projects for its AR glasses, including GPS-powered effects, which will add another element to Snap’s visual enhancements.
With GPS and GNSS (Global Navigation Satellite System), Snap’s AR spectacles will be able to power new, location-aligned effects, like overlaying directions on your view. It’ll also power more collaborative interactive games, like Niantic’s “Peridot Beyond”, which is like Pokemon Go in AR view. The additional tracking options have also empowered new functionality, like a holographic AR basketball coach for shooting drills, which automatically tracks your score.
Snapchat is also rolling out additional functionality for AR lens creation, including leaderboards that can be integrated into effects, AR keyboard option, improved hand tracking, updated Lens unlocking processes, and more. It is also rolling out new incentives for Lens developers, with “Spectacles Community Challenges.”
13. xAI Acquires Text-To-Video AI Project Hotshot
Elon Musk-founded xAI has announced the acquisition of Hotshot, a startup that specializes in developing tools for generating videos using artificial intelligence, Hotshot CEO Aakash Sastri announced on his X page.
Hotshot, founded in San Francisco by Aakash Sastry and John Mallan, initially focused on building photo editing tools but later focused on artificial intelligence models for converting text into video. Over the past two years, the Hotshot team has developed three models: Hotshot-XL, Hotshot Act One, and Hotshot. These models open up new possibilities for education, entertainment, communications, and productivity. Following the acquisition, the company plans to scale its development on the Colossus cluster, which is the largest in the world.
14. LinkedIn Adds Another In-App Puzzle Game
LinkedIn is adding another puzzle game to its in-app collection, adding more opportunity for professionals to compete for top score, and challenge their colleagues.
LinkedIn’s latest addition is called “Zip”, which is a simplified connective puzzle. So you create a single line that connects the number in sequence, while also filling every cell. As with LinkedIn’s other games, LinkedIn will release a new Zip puzzle every day, with the difficulty of each progressing over time.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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