Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Signs Up to AI Development Principles Designed to Combat CSAM Content
Meta has announced that it’s signing up to a new set of AI development principles, which are designed to prevent the misuse of generative AI tools to perpetrate child exploitation.
The “Safety by Design” program, initiated by anti-human trafficking organization Thorn and responsible development group All Tech is Human, outlines a range of key approaches that platforms can pledge to undertake as part of their generative AI development. Various reports have already indicated that AI image generators are being used to create explicit images of people without their consent, including kids. This is a critical concern, and all platforms must work to eliminate misuse, where possible, by ensuring that gaps in their models that could facilitate such are closed.
2. US Senate Approves TikTok Sell-off Proposal
U.S. Senate has approved a bill that will force the app to be sold into U.S. ownership, or be banned entirely in the region.
The bill, initially proposed in March and approved by the House of Representatives, was repackaged into a broader foreign aid push to hasten its path to a Senate vote. The Senate voted on that combined proposal, which also includes provisions for military aid in Ukraine and Israel, and humanitarian aid in Gaza. The final vote on the bill was 79 to 18 in favor.
That means that the TikTok ban will now be passed on to U.S. President Joe Biden for his approval, and Biden has already stated that he will sign the bill if it reaches his desk.
3. Instagram Adds New Options for Creator Subscriptions
Instagram has announced that it’s now facilitating over 2 million creator subscriptions in the app, providing more opportunities for people to make money doing what they love via IG.
Firstly, it is rolling out new data for creators, with sticker tap insight. It will now provide notes on how much engagement your stickers are drawing in the app. Instagram is also expanding its subscription stories teaser display, which will show non-subscribers when a creator has posted subscriber-only content, giving them the option to sign-up to view.
Moreover, it is adding new ways to prevent screenshots and screen recordings, in order to help protect a creator’s exclusive content, while it’s also sharing new case studies, best practice tips, and more, within its professional dashboard.
4. Snapchat Sees Increases in Users and Revenue in Q1
Snap Inc., the parent company of Snapchat, has published its latest performance update, showing improved revenue performance, and a steady increase in users, as it works to get its business elements back on the right track.
First off, in terms of users. Snapchat is now up to 422 daily actives, an increase of 8 million users from the previous period. However, the worrying sign for Snap is that it’s still not gaining traction in its key revenue markets, with U.S. and EU usage remaining flat in the period. In terms of revenue, Snap brought in $1,195 million for the period, an increase of 21% year-over-year. Snap also says that the number of small and medium sized advertisers in the app increased 85% year-over-year, which it attributes to its simplified ad creation process.
5. Pinterest Shares Insight Into Summer Travel Trends
Pinterest has provided a new overview of rising travel trends in the app, which could be helpful for marketers seeking to tap into holiday-themed opportunities.
Pinterest says that “adventure travel” is getting more attention, which includes searches for “Scuba diving photography” (up +60%), “Mountaineering” (+40%), “Adventure camping” (+44%) and “Caving” (+40%) on the rise. Pinterest also says that Pinners are looking for mysterious places to visit, with searches for “Haunted places” (+155%), “Ancient cities” (+75%) and “Places on earth that do not feel real” (+240%) attracting interest.
6. X Showcases Connected TV App
X (formerly Twitter) is taking its next steps as a “video-first platform”, with a first look at its new, dedicated app for X videos on TV sets.
The new X video app for smart TVs looks very similar to the YouTube app, and will enable easy navigation of video content that’s been uploaded to X. X has told potential video ad partners that the new app will highlight trending content, powered by X’s advancing AI systems, while it will also include cross-device compatibility, enabling users to continue watching content as they shift from their phone to their TV.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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