Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Lifts All Restrictions on Trump’s Accounts Ahead of US Election
Meta has removed all restrictions on the Facebook and Instagram accounts of former U.S. President Donald Trump, allowing Trump to resume his full social media advertising and promotion program heading into the November election.
Trump’s Facebook and IG accounts were originally suspended by Meta in January 2021, in the wake of the Capitol Riots, and the perceived role that Trump played in inciting the violent protests. Meta’s independent Oversight Board then called on Meta to place more definitive rules around Trump’s suspension, which saw Meta impose a two-year time frame on similar decisions in the future.
2. TikTok Launches New Program To Attract More UK Merchants
TikTok is trying out another way to get UK businesses to sell their products in the app, this time via a new “£1 Million Club” initiative, which aims to help UK retailers reach £1 million ($US1.28m) in revenue via the app.
The program will offer “special incentives” and support offerings designed to help UK retailers specifically in building their TikTok shopping presence. The campaign essentially aims to provide expanded assistance to get more UK sellers into the app, as another element of TikTok’s broader push to convert itself into an eCommerce powerhouse. TikTok made a significant push on its UK shopping plans back in 2022, before scaling them back due to a lack of consumer interest, as well as internal conflicts.
3. TikTok Launches New Promotional Campaign With UK Olympic Squads
TikTok has launched a new promotional campaign, in partnership with the UK Olympic team, to highlight how the app helps to support athletes and creators, while also showcasing its connection to the event.
The new campaign features a range of UK athletes and aims to showcase the capacity of TikTok to provide inspiration and connection. TikTok is an official partner of the Team GB and ParalympicsGB teams, who will be heading to the Games in the next couple of weeks. TikTok will be hosting exclusive content and insight from these athletes, driving expanded conversation around the event, and the campaign aims to showcase that connection, while also celebrating TikTok’s broader support and positive messaging.
4. Instagram is Looking to Enable Retrospective Tags for Collaborative Posts
Instagram is developing an incredible feature that could enable brands and content creators to retrospectively tag collaborators in posts.
The retrospective tagging feature can act as a catalyst for brands and marketers by providing additional exposure and promoting cross-channel collaborations. Moreover, post-creation tagging eliminates pre-emptive decisions, enabling marketers to assess the content’s performance and strategize collaborations accordingly.
5. Snapchat Partners With VideoAmp for Improved Campaign Tracking
Snapchat has announced a new partnership with media measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients.
VideoAmp provides in-depth, cross-platform tracking data to help brands measure the full impact of their ad campaigns. And now, it will bring in more data from Snap to facilitate improved Snap ad tracking. The advanced third-party analytics tools will assist in campaign planning, and ensure that more advertisers are able to make informed decisions about their Snap ad spend.
6. Pinterest Outlines AI Background Generation Process for Product Shots
Pinterest is developing its own AI text-to-image generation process, though Pinterest’s approach is slightly different to what you’re seeing in other apps.
Pinterest’s “Canvas” model aims to provide generated options for product backgrounds, without altering the product shot itself as the main focus. Most large language models are designed to create an image based on a description, by matching the text notes from other images to the actual visual outputs. Most product shots, however, don’t describe the background within the caption, so Pinterest’s team has had to come up with a new way to isolate the background and foreground, and then make it easy to guide the tool with simple commands.
7. X Is Considering Free Trials for Premium
X is looking to try out another way to entice more X Premium subscribers, this time via a free trial, letting prospective users try out its add-on features before they pay.
The original concept for subscriptions, as pitched by X owner Elon Musk, was to combat bots, by ensuring that real paying humans are delineated in the app. But a free trial would mean that any spammer and/or scammer could sign up, and as they continue to create more fake profiles, they could just keep activating the free trial for each one, assisting in their deception.
8. X Explores Legal Action To Address Advertisers Withholding X Ad Spend
X owner Elon Musk is planning to take legal action to address what he sees as a coordinated effort to restrict free speech on the platform, by forcing X to adhere to standards set by, essentially, a cartel of advertisers, who collaborate to control what is and is not allowed in social apps, and other platforms.
The specific system that Musk is referring to is the Global Alliance for Responsible Media (GARM). Launched in 2019, GARM aims to establish “an industry-wide common framework of definitions to drive transparency, consistency, and control in the placement of ads online. Platforms and advertisers, including X, contribute to the GARM guidelines, which then ensure that advertisers can feel safe in placing their ads in each app.
9. EU Commission Finds X’s Changes to Verification Are in Violation of the DSA
The EU Commission has found that the platform’s decision to sell verification ticks is in breach of the EU Digital Services Act (DSA), due to misconception among users as to what the checkmark actually represents.
This would also, by extension, potentially mean the same for Meta, which now offers its own Meta Verified packages in select EU member states. The EU Commissioner for Internal Market Thierry Breton publicly criticized X’s change to its verification system, saying that X’s “X Premium” subscription package is deceptive, and infringes DSA regulations. Specifically, the EU Commission has found that the capacity to buy blue ticks has created a new vector for the promotion of misinformation because the appearance of a checkmark adds legitimacy to an account, established by Twitter’s previous verification system.
10. X Moves to the Next Stage of Testing for Comment Downvotes
X is moving to the next stage of its test of downvotes on post replies, with a new variation of its downvote option appearing in the back-end code of the app this week.
The new downvote button in production hasn’t been released for public testing as yet, but it does look to be close to launch. The new UI button on replies is a broken heart icon, as opposed to the heart for a Like. So it’s effectively a dislike button, which will be displayed on post replies only, not on actual posts themselves. That will then help X rank the most relevant post replies in order, to help maximize engagement, while also giving users a means to downvote spam and junk replies, ideally shifting them further down and out of view.
11. LinkedIn Rolls Out Sponsored Newsletters
LinkedIn is expanding its sponsored articles ad option to sponsored newsletters as well, providing another way for brands to generate leads from their LinkedIn content.
LinkedIn launched sponsored articles back in January, which enables brands to both promote and gate their posted content in the app. Sponsored newsletters are essentially the same thing, with newsletters created by a company page also able to be boosted in order to attract more sign-ups. Now, if you’re creating a newsletter within the app, you can use that as a broader lead gen tool, providing more ways to both expand your reach and generate more info for your future outreach.
12. LinkedIn is Making Its Automated ‘Accelerate’ Campaigns Available to All Brands
LinkedIn is expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process.
Originally launched in limited testing last October, Accelerate campaigns scan the URL listed in your campaign set-up, along with your company’s LinkedIn presence, in order to build a recommended overview of your optimal LinkedIn campaign. LinkedIn began testing Accelerate with selected partners late last year, and it’s seen good response, which will now see it expand the option to all advertisers globally, beginning in the English language.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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