The Top AI Marketing Tools for Brand Reputation Tracking

In today's digital age, brand reputation is more important than ever. With the rise of social media and online reviews, a single negative comment or review can spread like wildfire and damage your brand's reputation. That's why it's crucial for marketers to monitor and analyze brand sentiment in real time. Thankfully, there are many AI-powered marketing tools that can help.

In this post, we'll explore the top AI marketing tools for brand reputation tracking, including social media listening tools, sentiment analysis tools, and brand monitoring tools.

Social Media Listening Tools

Social media listening tools allow you to monitor social media conversations and sentiment around your brand. These tools use AI to crawl social media platforms, identify mentions of your brand, and analyze the sentiment of those mentions.

1. Brandwatch

Brandwatch is a paid software as a service (SaaS) platform that offers various subscription plans based on the needs of the user. The pricing and features vary based on the specific plan chosen.

Brandwatch is a popular social media listening tool that uses AI to monitor online conversations and sentiment around your brand. With Brandwatch, you can track mentions of your brand across various social media platforms, blogs, and news sites. The tool also offers advanced sentiment analysis, allowing you to identify the tone of social media conversations around your brand.

2. Mention

● Solo: $41 per month

● Pro: $83 per month

● Pro Plus: $149 per month

Mention is another powerful social media listening tool that uses AI to monitor brand mentions across social media, blogs, and news sites. The tool offers real-time alerts, allowing you to quickly respond to customer complaints or issues. Mention also offers sentiment analysis and can identify the tone of social media conversations around your brand.

3. Sprout Social

● Standard: $249 per month

● Professional: $399 per month

● Advanced: $499 per month

Sprout Social is a social media management tool that offers social media listening features. With Sprout Social, you can monitor brand mentions across various social media platforms and respond to customer comments in real-time. The tool also offers sentiment analysis, allowing you to track the sentiment of social media conversations around your brand over time.

Sentiment Analysis Tools

Sentiment analysis tools use natural language processing (NLP) to analyze large volumes of text data and classify it as positive, negative, or neutral. These tools can be used to monitor brand sentiment across social media, online reviews, and other text-based platforms.

1. Lexalytics

Lexalytics is a popular sentiment analysis tool that uses NLP to analyze text data and identify sentiment. The tool can analyze social media conversations, online reviews, and other text-based platforms. Lexalytics also offers advanced sentiment analysis features, including identifying the emotional tone of text data.

According to the company's website, their pricing for brand tracking solutions is based on the specific needs of each individual client.

2. MonkeyLearn

● Team: $299 per month

● Business: Custom plans

MonkeyLearn is another powerful sentiment analysis tool that uses AI to analyze text data and identify sentiment. The tool offers pre-built models for sentiment analysis, allowing you to get started quickly. MonkeyLearn also offers customization options, allowing you to train the tool to recognize specific keywords or phrases related to your brand.

3. Aylien

● Free Trials Available

Aylien is a sentiment analysis tool that uses AI and NLP to analyze text data and identify sentiment. The tool offers advanced sentiment analysis features, including identifying the emotional tone of text data and identifying specific emotions like anger or joy. Aylien can be used to analyze social media conversations, online reviews, and other text-based platforms.

Brand Monitoring Tools

Brand monitoring tools allow you to monitor online mentions of your brand across various channels, including social media, review sites, and news sites. These tools use AI to crawl the web and identify mentions of your brand.

1. NetBase Quid

NetBase Quid is a brand monitoring tool that uses AI to monitor online mentions of your brand across social media, review sites, and news sites. The tool offers real-time alerts, allowing you to quickly respond to potential reputation issues. NetBase Quid also offers sentiment analysis and can track the sentiment of online conversations around your brand over time.

2. Reputation.com

Reputation.com is a brand monitoring tool that uses AI to monitor online mentions of your brand across various platforms, including social media, review sites, and news sites. The tool offers sentiment analysis and can identify the tone of online conversations around your brand. Reputation.com also offers reputation management features, allowing you to respond to customer feedback and track the impact of your brand campaigns.

3. Yext

Yext is a brand monitoring tool that uses AI to monitor online mentions of your brand across various platforms, including social media, review sites, and news sites. The tool offers real-time alerts, allowing you to quickly respond to potential reputation issues. Yext also offers reputation management features, including review monitoring and response tools.

Conclusion

In conclusion, brand reputation tracking is crucial in today's digital age, and AI-powered marketing tools can help marketers monitor and analyze brand sentiment in real-time. Social media listening tools, sentiment analysis tools, and brand monitoring tools offer several benefits, including real-time monitoring, advanced sentiment analysis, and reputation management features. By using these tools, marketers can improve their brand's online reputation and attract more customers.