Top 4 Google Looker Studio Dashboard Examples for eCommerce Businesses

With so many metrics to track across marketing, sales, operations, and customer service, gaining insight into KPIs and trends is essential. We've compiled a list of 4 Google Looker Studio dashboard examples tailored for eCommerce businesses. Read on to see examples for building your own Looker Studio dashboards for guaranteed success.

1. Sales Dashboards - Track Revenues, Conversion Rates, and More

Most Google Looker Studio users are small businesses (70%), while larger ones make up 17%, and medium-sized ones are 7%. If you want to effectively track the revenue and sales performance of your eCommerce business, implement sales dashboards that provide an overview of key metrics.

Revenue Dashboard

A revenue dashboard should track total revenue, revenue by channel (e.g., search, social, email), and year-over-year revenue growth to monitor the overall health of your business. You can also add metrics like average order value, conversion rate, and cart abandonment rate to gain further insights.

Product Sales Dashboard

For eCommerce businesses that sell various types of products, a product sales dashboard can shine a light on which products are top sellers. Key metrics to track include:

● Units sold and revenue generated for each product

● Best selling products by category

● Products with the highest profit margins

● Seasonal products and their performance during peak seasons

By monitoring product sales, you can optimize inventory, run targeted promotions, and make data-driven decisions to improve your product line.

Customer Sales Dashboard

An effective customer sales dashboard provides an overview of how your customers are interacting and converting on your site. Important metrics include:

● New vs returning customers

● Customer conversion and retention rates

● Average spend per customer

● Customer lifetime value

2. Marketing Dashboards - Measure Campaigns, Traffic Sources, and ROI

As an ecommerce business, it's critical to monitor your marketing campaigns and traffic sources to optimize ROI. Google Looker Studio allows you to create customized dashboards to gain insights into:

● Paid advertising campaigns across search, display, video, and social media. Track impressions, clicks, conversions, and revenue to see what's driving the most value. Make data-driven decisions to scale top performers and cut underperformers.

● Organic traffic from search engines, social media, and referrals. See which content and keywords are ranking well and driving the most traffic and conversions. Double down on what's working by creating more of the same.

● Email marketing campaign performance. Monitor open rates, click-through rates, unsubscribes, and revenue to optimize your email strategy. Send more of the campaigns and newsletters that resonate most with your audience.

● Overall ROI and customer acquisition costs. Bring together data from all your traffic sources and campaigns to get a holistic view of marketing performance and ROI. Make adjustments to improve profitability and scale customer growth.

3. Customer Dashboards - Analyze Demographics, Behavior, and Retention

To gain actionable insights into your customer base, create dashboards analyzing key metrics like:

● Demographics: View customer age, location, gender, and other attributes to better understand your target audience. You can then tailor your marketing and products accordingly.

● Behavior: See how customers browse your site, what products they view, and what they ultimately purchase. Look for trends to optimize the customer journey. Track return rates, cart abandonment, and bounce rates.

● Retention: Measure customer retention and churn rates. See how long customers remain active and make repeat purchases. Send win-back campaigns to re-engage lapsed customers. Offer loyalty programs and personalized promotions to boost retention.

4. Product Dashboards: Monitor Inventory, Pricing, and Best Sellers

Inventory

Track your product inventory levels to avoid stockouts or excess inventory. Monitor units sold, units on hand, reorder points, and other KPIs for optimizing your inventory. Set up charts and metrics to quickly see inventory trends for your top products.

Pricing

Analyze how pricing changes impact units sold and revenue to find the optimal price for each product. Track your products' retail price, cost of goods sold, and profit margin over time. Set up alerts to notify you when prices need adjustment based on sales trends.

Best Sellers

Identify your best selling products by total units sold and revenue to see which items are driving the most business. Track month-over-month and year-over-year sales for your top products to uncover seasonal trends and predict future demand. Focus marketing and promotions on your best sellers to maximize sales.

Final Words

According to reports, Google Looker Studio has a market share of about 3.06%. With the help of this data visualization tool, you'll have the insights at your fingertips to make better business decisions and stay ahead of the competition. The time is now to embrace the power of data - start building your own Looker Studio dashboard today.