Top 5 Nike Commercials: A Sneak into the All-Time Best

When it comes to iconic advertising, few brands have excelled in the craft of storytelling as effectively as Nike. Over the years, Nike has produced a series of unforgettable commercials that not only showcase their innovative products but also inspire, motivate, and forge deep connections with audiences everywhere. In this blog post, we’ll embark on an exciting journey through some of the best Nike commercials of all time, exploring why they left such a lasting impact and the years they first aired.

1. "Just Do It" (1988)

Overview

It's hard to talk about Nike’s best commercials without starting with the one that sparked a movement. Nike's "Just Do It" campaign, launched in 1988, has evolved beyond its origins as a simple advertisement, becoming a defining symbol of the brand's core identity. The inaugural commercial featured 80-year-old Walt Stack, a marathon runner, making his way across the Golden Gate Bridge, embodying the essence of endurance and determination. This campaign's message of resilience and commitment continues to resonate deeply, cementing the slogan's association with Nike's ethos.

Why It Stands Out

This campaign resonated because it spoke to people universally. The message was simple yet powerful: no matter your background or occupation, just take the leap and go for it. The phrase morphed into a cultural phenomenon, becoming central to Nike’s identity ever since.

Key Takeaway

A simple, yet powerful, slogan can transcend advertising and become part of the cultural lexicon.

2. "Air Jordan: The Second Coming" (1987)

Overview

In 1987, Nike released one of the most iconic commercials in basketball history, featuring the legendary Michael Jordan. This ad was part of the early Air Jordan campaign, which helped solidify Jordan’s status as a global superstar and made the Air Jordan sneakers a must-have item.

Why It Stands Out 

The commercial captured the essence of what made Michael Jordan special—his incredible talent, his drive to win, and his influence on the game of basketball. It also signaled the start of one of the most successful collaborations in sports marketing history, with Air Jordans becoming a cultural symbol.

Key Takeaway

Aligning a brand with a powerful and influential figure can create a legacy that endures for decades.

3. "Bo Knows" (1989)

Overview

In 1989, Nike launched the "Bo Knows" campaign, featuring Bo Jackson, one of the most versatile athletes of all time. The commercial showcased Jackson excelling in multiple sports, including baseball, football, tennis, and even figure skating, with various sports stars humorously acknowledging his prowess.

Why It Stands Out 

The ad was a brilliant mix of humour, star power, and athletic excellence. It highlighted Bo Jackson’s unique talent and versatility while also showcasing Nike’s commitment to all sports, not just one. The phrase “Bo Knows” became a popular catchphrase and further cemented Nike’s reputation for clever, memorable advertising.

Key Takeaway

Clever and relatable messaging combined with a charismatic spokesperson can make an ad campaign both memorable and effective.

4. "Find Your Greatness" (2012)

Overview 

In 2012, during the London Olympics, Nike released the "Find Your Greatness" campaign. This commercial was different from Nike’s typical focus on elite athletes. Instead, it featured everyday individuals from various backgrounds and experiences. pushing themselves to achieve their personal bests.

Why It Stands Out 

This campaign was praised for its inclusivity and motivational tone. It reminded viewers that greatness isn’t reserved for the few—it’s within reach for everyone. The ad’s message resonated deeply with audiences, making it one of Nike’s most inspiring campaigns to date.

Key Takeaway

Empowering viewers by showcasing ordinary people can create a powerful and relatable message.

5. "Dream Crazy" (2018)

Overview: 

Nike’s "Dream Crazy" ad, narrated by Colin Kaepernick, was one of the most talked-about commercials of 2018. The ad featured athletes who had overcome immense challenges to achieve their dreams, with Kaepernick encouraging viewers to "Stand by your beliefs, even if it requires giving up everything."

Why It Stands Out: 

The commercial was both inspirational and controversial. While it received praise for its bold messaging and support of social justice, it also sparked debate and backlash. Nevertheless, "Dream Crazy" succeeded in capturing attention and making a strong statement, further solidifying Nike’s brand identity as one that stands for more than just sports.

Key Takeaway: 

Taking a stand on social issues can be risky, but it can alsotruly speaks to your public and define your brand’s values.

Wrap Up

As marketers and advertisers, the lesson here is clear: the most effective commercials are those that tell a compelling story, resonate emotionally, and align with the values of your audience. So whether you're a casual viewer or a marketing pro, it’s evident that Nike has perfected the craft of storytelling, and their commercials are proof that impactful advertising can indeed change the world.

These commercials have not only showcased Nike's innovative products but have also become embedded in our cultural lexicon, leaving a lasting impact. By aligning their brand with influential figures like Michael Jordan and Bo Jackson, Nike has created a legacy that endures for decades.