TikTok has swiftly become one of the most popular social media networks, with many organizations already benefiting from it today. Since its inception in 2016, TikTok has grown to over 1 billion users and continues to be ranked among the top-grossing apps on Apple and Google Play Store.
The marketing opportunity is truly next-level, and while its user base might sound like it's too late to join - that isn't the case at all. In reality, many company owners now recognize that they may have missed out on a huge marketing opportunity because TikTok is so different from other social media platforms.
TikTok may appear to be just another social media network, but it's actually a performance-driven entertainment platform that is shifting how people of all ages consume and interact online. Here is how you can increase your brand awareness using this platform.
Average TikTok Engagement is Higher Than Other Platforms
TikTok's goal is to provide users with an easy platform that encourages creativity and originality. How does TikTok achieve this? Well, by allowing its users to create short-form videos (15 seconds or less) of themselves lip-syncing or dancing along to any song or any similar type of content.
Users are encouraged to be original and creative to gain the most from the platform, and for this reason, the platform has an engagement rate of 3%-9%, which is a lot higher when compared to Facebook which is only 0.18%. And it's this reason behind TikTok's success that makes brands want to join.
Brands have an opportunity to tap into a young audience who enjoy collaborating, sharing content, and building a community base through short-form videos. Higher engagement reach also means more visibility for the brand, leading to improved conversions by driving sales.
Over half of Gen Z is Now on TikTok
If your product or service targets Gen Z, you must join TikTok because the platform has become the second most popular social media network for this age bracket. To put it simply: your audience is on TikTok, and if you're not there too - they will be interacting with other brands instead of yours.
Over 50% of Gen Z (12-24-year-olds) use TikTok and its young audience also means that there is room for innovation and creativity, which most companies aren't currently taking advantage of by using TikTok as part of their marketing strategy.
Videos, in General, Have a Higher Conversion Rate
Video marketing is known for its ability to boost conversion rates throughout a customer's journey, not just at the initial point of interaction, and this is where TikTok comes in.
The majority of Facebook, Instagram, and Twitter posts are image-based. At the same time, TikTok is a video-only platform, meaning it has significantly higher conversion rates because it allows people to focus more on the message being sent rather than just viewing an aesthetically pleasing image.
Tiktok offers brands an opportunity to differentiate themselves from the competition and increase their brand awareness using engaging video content. The only difference is that it's shorter than traditional videos, more creative, and is made-for-mobile, which means higher conversion rates for brands.
Conclusion
TikTok is a new and emerging social media platform that has become popular for its innovative approach to creating digital content. Brands who are not currently using it n their marketing strategy could risk losing significant visibility with younger audiences - a demographic that they simply cannot afford to miss out on.
With over 1 billion users worldwide, TikTok has become an unavoidable marketing platform that will continue to attract more companies in the years ahead. If you're looking to increase brand awareness, using TikTok might be an option you should definitely consider.
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